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Work

A Product and UX designer that blends deep analytical thinking with rich understanding of customers.

Every company exists in a context

A landscape of its competitors, impacted by local and global trends and also the relationship it has with its customers.

My role as a designer is to understand it and incorporate to it the internal factors - the business strategy, marketing plans and technical limitations. Having a framework established I create solutions that can be tested and measured, and are based on concrete evidence. This way they serve both, the users and the business goals.

Products need to respond to that context

My strength is the ability to think of the solutions  in a coherent, complete way. I like to design concepts that take into account all the points of contact and channels of communication with a customer by connecting physical, digital and service design.

A Product and UX designer that blends deep analytical thinking with rich understanding of customers.

Every company exists in a context

A landscape of its competitors, impact of local and global trends and also relationship it has with its customers.

My role as a designer is to understand it and incorporate to it the internal factors - the business strategy, marketing plans and technical limitations. Having framework established I create solutions that can be tested and measured, and are based on concrete evidence. This way they serve both, the users and the business goals.

Products need to respond to that context

My strength is the ability to think of the solutions  in a coherent, complete way. I like to design concepts that take into account all the points of contact and channels of communication with a customer by connecting physical, digital and service design.
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Smeg

An accompaniment app for a smart fridge that helps in reducing food waste.

Time: 1 week

Sole role: Research, Product concept, Personas, Architecture, Wireframes, UI, Prototyping

Deja

Challenge: Deja is a new start up company that is aiming to work with everything Ayurveda related. They needed research and to create customer journeys.

Solution: Two products were designed to accommodate different users' needs.

Time: 8 weeks
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Sole role: Research, Design concept, Personas, Site Map, Customer Journeys, Flows, Wireframes, UI, Prototyping

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Contentsquare

Challenge: Get users to trust the product and try the demo
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Solution: Making website more informative and friendly, simplifying the form to fill, introducing different plans for different needs

Time: 8 hours
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Sole role: Competitor analysis, UX, UI

K Dental Studios

Challenge: Dentist studios needed to make the interaction with their patients as smooth and as contactless as possible.
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Solution: creating a patient portal. The website got a fresh, new look and was reorganised to improve the navigation.

Time: 8 weeks
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My role: Research, Design concept, Information Architecture, Flows, Wireframes, UI, Prototyping

Explorations

User Interface designs that were created for fun and could be developed and adapted to fit more specific demands.

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